Brian Loo

Brian Loo is the vice president of Operations Development and Exhibition Engineering at Meow Wolf. He has over 14 years of experience driving on the importance of guest centric design and storytelling. Brian has held leadership roles in design development for ShangriLa Hotels and Resorts along with Walt Disney Imagineering.

As a former Imagineer, he has been able to develop immersive storytelling worlds with both Disney IP, non-Disney IP, and original stories. In his last role with Disney, he was a creative producer for Star Wars: Galaxy's Edge where he focused on the Millennium Falcon attraction, corporate alliances and partnerships, retail spaces, food and beverage, cast costuming, and the overall immersive land as the largest single site expansion in Disney Parks history at 14 acres. Brian was named one of the Top Theme Park Influencers of 2022 on the Blooloop 50.